Forget the Macro and focus on the Micro

Do you have find yourself overwhelmed by the economic news that you hear about everyday? The debt issues of Europe, the budget cuts and layoffs at City Hall, the upcoming provincial downsizing, the loss of manufacturing industries in Ontario, the new economy of the Internet etc. How does that make you feel?

Do you feel like buying a little hovel in rural Ontario and grow your own food, and maybe build a fortress to protect you and your family? My advice….turn off the Radio, stop watching the Evening news, put down the Newspaper and try to stop worrying about the “Macro” Economic issues that affect our industry.

You have no control on these issues and your stress and worry has the ironic twist of only affecting you.Your clients need you to help them with their “Micro” issues that they are focusing on…and that is Buying, Leasing or Selling Real Estate, in order for them to achieve their personal needs, goals and aspirations. Buyers and Sellers are focused on accomplishing their selfish needs to move to a home that works for them. They may be going through a divorce, job loss, new addition to the family, finding the perfect school district for their kids, downsizing, looking for an Investment property or moving closer to where they work. Their focus is ”Micro”, and on what needs to be done today, to achieve their goals. So today…forget “Macro” and focus on helping the ”Micro” needs of your clients. They will thank you and be very grateful for your stewardship!

Glenn

10 Ways Not To Starve This Winter In Real Estate

The Real estate market in Toronto (and around the world) is dynamic. The market is always in flux and it ebbs and flows due to seasonality, your mindset, the media, changes in Government or Banking policies. Here are 10 ways that you can continue to flourish in any market.

1) Commit to attending as much practical training as possible. Attend training that is based on “doing” and not watching.

2) Ramp up your Lead generation activity. Commit to 2-3 hours per day doing the lead generation activity that best suits your personality and behavioural profile.

3) Understand that the work you do today generally pays off 90 days from now. If you are not busy right now, look back at what you were doing 90 days ago.

4) Narrow your prospecting and marketing focus to one or two markets. The “riches are in the niches”.

5) Commit to spending 4 hours a week working “on” your business…and set a clear vision for where you want to go.

6) Look at all of the clients you are currently working with today. Focus most of your time with the people who have to buy in the next 30-60 days, and the rest of your time on cultivating deeper relationships with your longer term prospects. Think, what is the one thing I could do today to move people along on the home buying/selling process?

7) Understand and respect that people will move on their schedules, not yours. the more you push, the further they pull away.

8 ) Get very clear on what your goals are for the rest of this year.

9) Ensure that your current environment supports your growth. 60% of our business growth is based on our environment. Is the environment that you are in supporting that growth?

10) (This one is totally self-serving) Attend my upcoming 2 day Intensive and/or join The McQueenie Method Coaching group to ensure that you stay on track.

I hope this helps,

Glenn McQueenie

(To join my 2 day Intensive Workshop please email me directly at glenn@glennmcqueenie.com)

The Future of Real Estate – Franchise your Real Estate Team into every city in North America! (Global Real Estate)

I am so excited to speak with you today about Global Real Estate, which is, what I believe, the future in this industry.

Imagine if you could put 1 or 2 additional team members in different offices throughout your city, region, province or Internationally, while controlling everything from a central hub. No need for Bricks and Mortar and own your own franchise…simply insert your team member in to another existing office.

Instead of having a 10-20 person team in your office in Toronto or any other major city….you could scale it up to be in any city in North America( or the world).

Kristan Sapp Cole, an Agent from Alaska, shared with me how she has expanded her team from Anchorage, Alaska to Scottsdale, Arizona (so she can spend the winters there) and now into Salt Lake City!

This concept was created by Gary Keller, (Author of the New York Times best selling book “The Millionaire Real Estate Agent”), through his collaboration and masterminding with the top teams in North America.

His goal is roll this out to Mega-Agent teams across North America.

Here is what I learned:

1. The best advice is to expand locally first- within 30 km’s (or 20 miles) of your existing office.

2. Then, expand to the next city or region in your province or state.

3. Recruit an agent to an office in the area that you would like to expand first, and consult with the Team Leader/Manager or Broker/Owner to see if they are a fit for their exisiting culture.

4. Control all of your lead generation from your existing hub( or office) and turn it on 2 months before your expansion date.

5. Focus on hiring someone form the “buy-side” of the transaction i.e. an agent that works mostly with
Buyers.

6. Make sure you find someone who has a behaviour profile to follow your system

7. Build a compensation model that you could duplicate through 10 other offices.

8. Make sure your “hub” office has the right talent to administer this program, constantly be lead generating for appointments (not just leads) and has ample expansion support.

9. Build scalable systems

10. Create more opportunity throughout your team for them all to grow and never have to leave you.

We have all witnessed a massive growth of Real Estate teams over the past 10 years. The market share and sheer numbers of transactions that these teams do is amazing and I believe this trend will continue.

What do you think about this?

Glenn McQueeenie